WANDER OFF
THE MAP
Hidden Gems,
Secret Shores &
Flavourful Finds
INSIDE ZURICH’S
STYLE SCENE
Expert Advice &
Insider Picks
DUBAI TO NEW YORK
Interior Design Duo &
the first muse of INA KESS
FROM THEN
TO NOW
Our Journey so far
CULINARY DELIGHTS
fettuccine al limone
The Travel Edit Vol. 2
Tailored to Move Forward
INAKESS.COM
Whether you’re heading to a tropical paradise or a vibrant city, we’re
delighted to have you with us. This magazine is designed to inspire
your journey, featuring exclusive travel tips and style highlights from our
latest collection.
Sit back, relax, and enjoy the read - we wish you a wonderful trip filled
with unforgettable moments!
xx
WELCOME
TO THE WORLD
OF INA KESS
INDEX
SUN-KISSDED IN RAMATUELLE
WHAT TO WEAR TO TRAVEL
24 HOURS IN ZURICH
60
21
13
ALREADY FOLLOWING
US ON INSTAGRAM?
SCAN & FOLLOW
OUR JOURNEY
13
21
25
33
41
60
69
73
76
80
81
85
Our journey so far
What to wear to travel
24 hours in Zurich
Inside Zurich’s Style Scene
The White Shirt Edit
Travel with us
Sun-kissed in Ramatuelle
INA KESS Animal Foundation
INA KESS in Dubai
NYC with Amanda Lougee
Summer Recipe
Mental Gym
Where to find us
TEAMWORK MAKES
THE DREAM WORK
INA KESS unites a diverse, international team
of 50 passionate individuals, each driven by
the art of creating high-quality, meticulously
crafted clothing. United by a shared vision,
we are dedicated to designing the most beautiful
and comfortable clothes for women — allowing
them to express their individuality and feel
their very best.
Tailored to Move Forward
INA KESS was founded with
the vision of creating stylish
and comfortable everyday
clothing made from the finest
technical fabrics. The brand
is led by two founding sisters,
along with an intern, and their
“atelier” is located in a flat in
the heart of Zurich. To better
understand the customers’
needs, the team conducts
surveys directly on the streets.
Blending the worlds of sport and fashion. Lookbook
campaign 2016
The groundwork starts. Numer-
ous visits to factories in Italy,
Portugal, and Lithuania, in-
house pattern developments,
countless feedback rounds
with family and friends and
the creation of our website
take over our days and nights.
On 6 December 2016
INAKESS.COM goes live.
Katharina in their Atelier in Zurich
We begin collaborating with
our first partners: Jelmoli in
Zurich, Pesko in Lenzerheide,
and a yoga studio. While
stores are initially skeptical
about the combination of
technical fabrics and fash-
ion-forward design, we remain
steadfast in our vision.
That day :)) First collaboration with a department store.
Jelmoli, Zurich, 2017
We open our (now) Flagship
Store, along with an addition-
al Pop-Up Store in Zurich.
Our LUXE LÉGER Track Pants
become a bestseller, and the
KENSINGTON Coat sells
out. We’re also expanding
into 15 more stores across
Switzerland. Meanwhile, our
office cat, Barney, joins the
team, bringing our total to six
members.
INA KESS Flagship Store, Zurich
Love of our lives. Barney <3
THE CHRONICLES OF
2016
2017
2018
2015
INA KESS goes internation-
al. Our first pop-up store at
KaDeWe in Berlin is a suc-
cess, leading to a permanent
partnership with the KaDeWe
Group. This also marks the
launch of our international
warehouse, enabling duty-free
shipping across the EU.
In February, international
showrooms in Paris, Düs-
seldorf, Munich, and Milan
enhance the brand’s appeal to
global retailers. The lockdown
forces us to find new ways of
doing business, leading to the
introduction of instant deliv-
ery via bike courier in Zurich.
Despite the challenges, we
continue to grow. Our slogan,
“Tailored to Move Forward”
is born. Alfred, our second
office cat, joins the family,
bringing our team to 10.
Swiss department store Globus
undergoes a takeover and
plans a repositioning. We
expand into Zurich and
Geneva, opening our own
store-in-stores during the
lockdowns. Meanwhile, INA
KESS takes on the Big Apple
and becomes available at Fly-
ing Solo in NYC — no risk, no
fun, right? Countless customers
embrace the brand and fall in
love with the exceptional com-
fort. Driven by our deep love
for animals, the next logical
step is the creation of the INA
KESS Animal Foundation.
Our customer base grows both
in Switzerland and internation-
ally, and the investment in our
own store-in-stores pays off.
Our team and collection con-
tinue to expand. The ONYX
Shirt becomes a staple piece
of the brand and an instant
bestseller.
Pop-Up Store in Berlin at KaDeWe Department Store
Team work makes the dream work! Paris Showroom,
2020
Alfred and Barney, our office cats
The New Vibe: Our own store-in-store in the Swiss
department store Jelmoli, Zurich
2019
2020
2021
2022
INA KESS
INA KESS opens its doors in
Stockholm, Sweden, at Zurich
Airport, in the heart of Munich,
in Mannheim at Engelhorn,
and in the Swiss luxury village
of St. Moritz. The brand is also
featured on the screens of
international long-haul flights
with SWISS Airlines.
Think Pink becomes the
flavour of the season. INA
KESS introduces Piumalove,
the first artificial down that feels
like real down - and is even
warmer - featured in the SQN
+ ORIGO Jackets.
The collection and the team
continue to grow. We are now
a team of 50 people and 2
cats - Barney and Alfred. The
collection has evolved from
comfy pants to sophisticated
suits and dreamy dresses. Our
Pop-Up Store at Zurich Airport
opens its doors once again.
In 2025, our journey reached
new heights — with a bold
expansion into Dubai (pinch-
us moment!) and a series of
chic events in Switzerlands
most luxurious villages like
St. Moritz and Gstaad. From
desert glamour to alpine
elegance, we continue to
celebrate timeless style in the
world’s most iconic destina-
tions.
Comfy up, before taking off! Pop-Up Store at Zurich
Airport, 2023
Dance the night away in comfort and pure joy! The dress
capsule is our latest drop
OUR HISTORY
2023
2024
2025
INA KESS Event at Grounded Design in Dubai
to be
continued